Building a Local SEO Campaign and Making it Work

If you want to have the most success with your site, you need to consider building a local SEO campaign. Almost a quarter of all keyword searches that are done, now contain keywords that are location derived. When people move to a new location, they will usually do a search for a general service or business and then the local area. An example is searching for pizza restaurants in Tampa, Fl. If you do not have Tampa, Fl targeted on your site, you could be missing a lot of business. If you choose to take the time to use specific keywords that are related to your locality, you will be able to increase the amount of traffic your site receives.It is important to have all of the information that someone needs readily available when they reach your site. Sites that are easy to navigate and not too flashy are often the best for allowing people to get the information they need in a timely manner. Visitors should be able to find the company address, phone number, and hours of operation within seconds. If it takes them more than one click of the mouse to find the pertinent information about your business, they may give up and go to another site. There are a few things that you can use to make it even more locality based. You could include any special events that may be taking place at your business, listing the menu if you own a restaurant, or posting the discounts that are offered to different groups or companies.