Kicking Off a Killer SEO Campaign Without Spending a Fortune
Is it possible to run a world-class SEO campaign without spending any money? Of course it isn’t, but this doesn’t mean you don’t have every opportunity to at least get things up and running without spending a fortune. For new startups and businesses treading a rather fine line between life and death, SEO can be a painful consideration. It takes plenty of investment, it takes a fair while to pay-off and it’s too complicated to fully understand and handle in-house.
However, even the simplest of startups that haven’t yet pulled in enough cash to justify outsourcing their SEO campaigns can start things moving in the right direction by ensuring that SEO efforts are at least gotten off the ground and nudged forward.
Focus on On-Page Optimisation
For example, long before getting into the more complicated areas of SEO, you can do yourself and your business all the favours in the world by taking care of some much-needed on-page optimisation. This is among the most important elements of any SEO campaign and one you’ll never make any progress without first tackling it …and well. And as you’ll be lowering the workload of the SEO provider you’ll eventually be partnering up with, you’re also saving money.
On-page optimisation covers everything from keyword use to social media sharing buttons to strong use of meta tags and of course, the strongest possible content. This is all the kind of stuff that should have been woven into your site from day one, but it never hurts to go back and give it all a nice thorough overhaul.
Use Social Media
Social media has the power to make or break pretty much any startup going. So like the above, you should technically have been getting busy with your social media presence from the very first day, but if this isn’t the case, then now is the time. Social signals like shares, likes, re-tweets, mentions and so on will all add to your SEO campaign as a whole, so it’s a good idea to spend as much time as necessary in boosting your social media presence and profile.
And once again, this represents one less thing for your eventual SEO partner to tackle on your behalf.
Blog Regularly
There’s nothing better than a blog for feeding Google exactly what it wants – lucky for your startup blogs tend to be some of the most interesting and easy to write you’ll ever come across. Every day in the life of a startup brings new experiences, new challenges, new successes and new ideas – all of which are pure gold for blog posts. A blog ensures not only that your site is constantly refreshed with fresh and relevant content, but also that there’s always a reason for your readers to return and learn something new.
Guest Post
And finally, if you can get into the habit of only ever targeting sites of genuine value, guest posting is also a great way of getting ahead with SEO. Write quality posts for quality sites with links included back to your own site and you’ll be in with a chance of winning not only points with Google, but organic traffic and a reputation boost at the same time.