7 Keys to Succeeding With Online Marketing in 2014

With Google having evolved quite a bit in the last year or two and weeding out most of the low quality websites and links, the user experience has vastly improved.Here are the most important online marketing strategies to work on in 2014:1) Consistent and Quality blogging: This is really an essential part that has been important for years and continues to be so in 2014!2) Be active and consistent in the communities websites: It is really not enough to post on your own blog, but also on other websites, industry-specific forums, discussion websites and any other where clients might be looking for your services. Questions and Answers websites are a great platform to express your opinion and to be more visible to clients.        3) Encourage client reviews: The reviews won’t just come by themselves, you need to actively ask for them. Here are some tips how to generate more reviews:

• send an email to clients encouraging them to leave a review
• use software that follows up with your clients after they come in
• give your clients a card with details how to review you

4) Take video testimonials: This is a valuable but much underutilized tool by businesses. When a client discusses their experience that aPivotal instant credibility to your services and that cannot be faked. Approach clients and ask them whether they would be comfortable to be in a short video and discuss their results and experience with you.5) Be social: No matter if you are a fan or not of Facebook or the other social networks, the fact is these platforms can add value to your online marketing campaign. They represent an opportunity to interact with your clients daily in a way that is easy and direct. Here are some tips how to improve your exposure on social media:

• send your clients an email asking for a “like” and provide some incentive
• post engaging content: short videos, trivia questions, free stuff, encourage questions, run contests

* Make sure you focus on all major social media websites – Google+, Twitter, etc. Don’t forget to comment, post engaging content and answer questions.6) Claim Authorship: Claiming your Google Authorship is extremely important, so if you haven’t done it yet, do it ASAP.7) Try (re)-targeted ads: Unlike usual Google advertising which shows ads based on the user’s queries, re-targeting is going to show ads to people who have been to your webpage. This is important as they have already shown interest in your services. These are banner ads which are also more visually appealing than the basic text ads.You can also set up re-targeting with Facebook ads. Unlike traditional re-targeting, which is triggered when a cookie is dropped into the browser of a visitor after they’ve been to your website, you can set up Facebook ads to show up for users who “like” a specific Fan page. With advertising constantly evolving, it’s worth running several campaigns to test how effective they can be for reaching new clients.You can also use this method with your Facebook ads. You can target visitors that have already “liked” your Fan page and display ads to them. Running several different ad campaigns proves to be most effective in most cases.