How To Increase Product Page Conversions Right Now

While there are literally thousands of different approaches when it comes to increasing product page conversions, the vast majority have something unfortunate in common:

They take quite a long time to begin showing signs of fruition.

Of course, quality web marketing is all about approaching the strategy as something of a marathon, rather than a sprint. Nevertheless, if you find yourself in a position where you really need/want to increase product page conversions sooner rather than later, you find yourself looking at somewhat more limited options.

Nevertheless, options most certainly exist and the following examples could make a significant difference practically in an instant:

Add reviews
First up, if you are not already using social proof to its maximum potential, you are selling yourself and your business short. Research shows that not only does the modern consumer believe almost nothing you say, but they are also instinctively programmed to believe almost everythingtheir fellow customers say. In many instances, simply adding genuine and effective reviews to product pages can increase conversion rates by as much as 35%.

Optimise the checkout process
Research suggests that somewhere in the region of 30% of all online consumers have walked away from purchases, simply having determined that the checkout process was too complicated. That’s literally tens of millions of lost sales each and every month on a global basis, for no reason other than the business in question providing a poor checkout experience. And not only do complicated checkouts encourage customers to abandon ship, but they also completely rule out spontaneous impulse purchases.

Experiment with CTA buttons
While there may be a lot of interesting theories as to how it all works, the only effective way of getting it right with CTA buttons is trial and error.  Specifically, experimenting with CTA buttons on your product pages to see which work and which don’t. Simply changing something as simple as the colour or the positioning of a CTA button has been shown time and time again to make a quite incredible difference. It all comes down to your business, your target audience and what exactly it is you do – in any case, you might want to indulge in a little experimentation.

Useexplainer videos
Last but not least, evidence suggests that animated explainer videos have a dramatically higher level of impact than any standard product description. In fact, simply adding a short and concise explainer video has the potential to improve conversion rates by more than 85%. Not only is the average consumer far more likely to watch an explainer video, but this kind of marketing content is also exponentially more influential. And the real kicker being that just as soon as you get started, you might be surprised how easy it is to produce and publish high quality explainer videos.