Key Digital Marketing Stats from Last Week

It’s time for another roundup of interesting and important digital marketing statistics from the past couple of days. From mobile commerce to voice assistants to customer service, it’s been another revealing fortnight for digital marketers once again.

Most consumers would use digital assistants to buy products

While it may have taken the consumer public some time to come around to the idea of online shopping, making purchases via digital assistants already has huge appeal. According to the results of a survey carried out by Econsultancy, around 75% stated that they would find automatic buying through digital assistants useful. What’s more, 48% percent said that they would find it “incredibly useful” if their digital assistants help them choose the right products. 

Patience is wearing thin

Point Source has revealed that 34% of consumers who get in touch with customer service departments and are summarily put on hold lose their patience within 5 minutes. More consumers than ever before are choosing to work with chatbots to avoid these kinds of delays, though 80% of customers said they aren’t entirely confident with these kinds of digital assistants.

Asia sees huge spike in mobile commerce

Research suggests that Asia’s audience of smartphone shoppers is growing at record pace, with more than 70% of consumers now saying they use their phones to make purchases. China has a particularly strong mobile commerce following, with approximately 90% of shoppers using their devices to purchase a product and services.

Generation Z consumes 10 hours of digital content per day

The United Kingdom is, at least according to Adobe, a nation that’s becoming increasingly hooked on digital content. The latest round of results have suggested that millennials consume approximately 8.5 hours of digital content per day, while those who fall within the Generation Z bracket consume an incredible 10.6 hours of content every day. In addition, almost 80% of respondents said that they have become significantly more discerning and selective with the kind of content they consume than they were in 2015.

Smartphone grocery shopping is on the up

It also seems that more consumers than ever before in the United Kingdom are using their smartphones to shop for groceries. According to the results of a study carried out by Shoppercentric, around 45% of consumers now shop for groceries via their smartphones – a huge year-on-year increase of 18%. The vast majority of online grocery shopping still takes place via laptop and desktop computers – up 6% to 63% this year. 

International promotion influence

Last but not least, a recent study carried out by KPMG found that customers in Australia, New Zealand, Canada, France, Belgium and South Africa are more strongly influenced by promotions or price cuts than consumers in other countries. On average, 38% of respondents in these countries said that their most recent online purchase decisions were driven by promotions or direct price factors, over and above anything else.