Why Use Pinterest for Marketing?
Mention social media marketing to any given crowd, and you could get a world of varying responses. With more platforms than most people know what to do with and plenty of people trying to make their voices heard, knowing which social media crowd to join isn’t always isn't of October 2021, Statista reports showing the social media frontrunners are Facebook and YouTube, with Instagram soldiering on in third place (not counting direct-message-only platforms).
Pinterest, by contrast, is a fair way outside the top 10. It is currently the 15th most popular social network by active monthly users.
In its own right, this doesn't sound like a considerable achievement.
That is until you note that Pinterest has an active audience of about 450 million monthly users. Whichever way you look at it, there are many things to target with your content.
What makes Pinterest unique is it’s ability to connect groups of people with similar interests across the world.
A Stellar Success Story
Pinterest’s fame and fortune weren’t as good as some of its counterparts. Nevertheless, it has slowly become one of the world’s most potent message-sharing platforms, evolving into a full-scale social network.
Even today, Pinterest is routinely overlooked in favour of the world’s more world's social networks. However, when you consider the untapped potential of Pinterest, you begin to realise the contribution it could make to your broader digital marketing strategy.
With this in mind, here are just a few reasons why Pinterest can and should be used by more businesses for marketing purposes:
It is an Enormously Popular Platform
According to the latest estimates, Pinterest has approximately 454 million active users worldwide every month. This may pale compared to Facebook’s 2.9 Billion Monthly active users, but it is still a massive audience of prospects to target with your visual-based ads.
Better still, Pinterest technically has less competition. This makes it a highly accessible platform for marketing purposes, more so than even some of its larger counterparts.
Pinterest Has Huge Content Marketing Potential
The predominantly visual nature of Pinterest makes it ideal for two key wins:
1. Bringing new customers on board.
2. Strengthening your relationships with existing customers.
They say content is king, but no content is more appealing, engaging, or influential than visual content. Pinterest allows you to say more with a single image than all the words in the world. It is perfect for marketing products and services while boosting brand recognition.
The Limitless Power of Word of Mouth
Even if you don’t intend to do anything directly via Pinterest, it could help you close more sales.
People tend to buy products and services based on recommendations. Before spending money on anything, consumers turn to platforms like Pinterest to see what’s on offer; trusted sources actively recommend something, and the crowd is far more likely to follow suit. Even recommendations from strangers can carry enormous weight.
Unlike Facebook or Instagram, Pinterest connects by collections in niche interest areas. People can follow each other by taste and preference.
Pinterest Can Be Used to Humanise a Brand
The images you share on Pinterest can show the world the human side of your brand. This allows you to take your audience behind the scenes and give them an indication of what makes you tick. It can be a great way of establishing and showcasing your personality while differentiating yourself from your competitors.
Even if your business is strictly business elsewhere, Pinterest can be the ideal place to show your audience your brand's true heart and soul.
Pinterest Appeals to Everyone
At its origins, Pinterest was launched primarily for female audiences aged 18 to 34. Today, it has a global audience of hundreds of millions, spanning almost every imaginable demographic. Pinterest has a broad and diverse appeal that extends to more people than nearly any other comparable social network.
Pinterest Has SEO Benefits
If the images you share on Pinterest are hosted on your main website, search engines can pick up on this link and factor it into your SEO score. This can complement your SEO strategy and generate a secondary stream of targeted traffic from your Pinterest page—two potentially huge benefits from one surprisingly simple social media marketing campaign.