Why Your Products Are Not Selling On Amazon

Amazon’s reach, popularity and simplicity have enabled millions to launch successful online businesses. It’s the world’s most iconic ecommerce platform and can be the perfect place to sell any product to any audience.

All is well and good, but what happens when your Amazon product listings aren’t gaining traction? Whether a once-successful listing has stalled or never got off the ground, what could be the issue?

This can be particularly frustrating for those who’ve done their homework and know a thing or two about marketing. Not to mention those who have paid for the services of third-party contributors and perhaps even resorted to paid ads.

The truth is, making any listing stand out on Amazon is becoming more challenging every day. Competition is already insurmountable and is only set to intensify.

Even so, there are four things anyone looking to sell more products on Amazon should prioritise. Each of these could hold the key to determining where they went wrong while implementing the necessary fixes.

Effective Use of Keywords

The overwhelming majority of Amazon purchases result from a standard textual search. Relevance to the products you sell is (of course) vital, but you also need to take into account the popularity of any given keyword.

If nobody uses the keywords you’re targeting with your copy, you’re wasting your time. Likewise, if you’re targeting all too competitive keywords in an equally competitive niche, you’re in for a struggle.

In-depth keyword research and analysis are crucial to leveraging Amazon’s built-in search system. If need be, consider hiring help to better understand the keywords and phrases you should target.

Are traffic or conversions the issue?

This will immediately help you determine where your efforts should be focused to close more sales. For example, if your product listings aren’t stacking up enough hits in the first place, they’re not being found by your target audience.

But if they’re pulling in a steady stream of traffic but aren’t getting the job done, you’re looking at a conversion issue. In this latter scenario, there’s something about your product listings (or your products) that’s not hitting home with prospective buyers.

Optimise your product descriptions and images.

Achieving all three of these things means performing a careful balancing act without straying into black-hat SEO territory. Your goal should be to include as many essential keywords as possible in your copy while still maintaining its quality, relevance, and appeal.

Revisit your product descriptions and note any improvements that could be made. Keep your written content dynamic and engaging, and ensure it differentiates you from your competitors.

Conduct a series of tests with different approaches to your content strategy and see which positively impact your conversion rate.

Get More Reviews

Last, there is little more influence on major online marketplaces than social proof. Reviews and ratings can make all the difference when faced with such ferocious competition from all corners.

On platforms like Amazon, a product with a rating of four stars will never outsell a near-identical product with five stars. Likewise, nothing carries more weight than a long list of positive reviews from satisfied customers.

Rather than waiting for it to accumulate, adopt a proactive approach. Ask (and remind) your customers to share their feedback, and chances are they’ll do just that.