Paid Marketing
You get what you pay for.
Your Digital Strategy with Precision Paid Marketing
Elevate your online presence with Pivotal's state-of-the-art paid marketing services. Tailored for ambitious people, our approach integrates meticulous planning with continuous optimisation. This synergy unlocks new levels of growth and profitability, transforming the goal of attracting new customers, boosting revenue, and improving lead quality into achievable realities.
Expertise That Elevates
A team of certified account strategists is at the core of our paid marketing offering. Their dedication and expertise in pay-per-click (PPC) advertising is your strategic advantage, employing advanced methodologies to ensure your investments yield returns and grow exponentially. With Pivotal, sustained success is not an aspiration; it's a standard outcome driven by our expertise in:
Advanced Audience Targeting: Navigate the marketplace with unmatched precision, ensuring your message reaches the ideal customer at the perfect moment.
Shopping Feed Optimisation: Elevate your product listings with optimised feeds that stand out, drawing in engagement and driving sales.
Enhanced Traffic Tuning: Strategically direct your digital traffic, maximising the conversion potential of each click.
Bespoke Copy and Design: Engage your audience with content and visuals that are not only custom-tailored but also reflective of your brand’s unique voice and ethos.
Continuous Account Optimisation: Our approach to campaign management involves relentless refinement to maintain peak performance and ensure efficiency and effectiveness.
In-Depth Consultations: Benefit from tailored and insightful consultations that provide a solid foundation for your digital marketing success.
Partner Exclusive Benefits
Enjoy the benefits of our exclusive 20% CPC partner discount, underscoring our commitment to maximising your marketing budget's impact and efficiency.
Commanding the Digital Landscape
Embrace a paid marketing strategy beyond the norm with Pivotal's unparalleled expertise and comprehensive support. Our mission is to transform your digital marketing goals into tangible successes, ensuring your brand competes and dominates digitally. It's time for your digital ambitions to manifest into concrete achievements.
Our approach
our approach to paid marketing encompasses the full spectrum of digital advertising, including but not limited to Google Ads, Meta (Facebook and Instagram), LinkedIn, Twitter, and more. Our philosophy intertwines strategic foresight, meticulous analysis, and relentless optimisation, ensuring that your brand navigates and leads in the dynamic world of digital marketing.
A Partnership geared towards holistic growth.
We aim for sustained growth, developing paid marketing strategies that are as cost-effective as they are impactful across all platforms. Our focus on maximising ROI ensures that every element of your paid marketing campaign—whether on Google Ads, Meta, or other networks—is a step towards achieving lasting, significant returns.
Unmatched expertise across all major platforms.
Our team comprises certified account managers and strategists, each specialising in the nuances of different platforms, from Google Ads's search-focused landscape to Meta and LinkedIn's community-driven realms. This diversity in expertise allows us to tailor our strategies to each platform's unique strengths and audiences, ensuring optimal performance and results.
Google Ads Mastery
We leverage Google Ads to capture the intent-driven audience, focusing on keyword optimisation, ad copy precision, and strategic bidding to place your brand at the forefront of search results. Our Google partnership provides us with advanced insights and tools, enhancing our ability to drive traffic and conversions efficiently.
Meta Advertising Excellence
On Meta platforms, including Facebook and Instagram, we harness the power of detailed targeting and creative ad formats to build brand awareness, engage communities, and drive sales. Our strategies are designed to resonate with your audience's specific demographics and interests, maximising the impact of each ad.
Expanding Reach with LinkedIn, Twitter, and More
Beyond Google and Meta, we extend your digital footprint through platforms like LinkedIn, where B2B relationships flourish, and Twitter, which excels in real-time engagement. Each platform offers unique opportunities for targeted advertising, and our team is skilled in crafting campaigns that leverage these distinctions to your advantage.
Continuous Optimisation for Peak Performance
Our cyclical approach involves ongoing analysis, testing, and refinement to ensure that your campaigns remain efficient and effective across all platforms. We’re committed to keeping your brand ahead in an ever-evolving digital marketing landscape, making informed, strategic decisions that amplify your returns and solidify your position as a leader in your domain.
By choosing Pivotal for your paid marketing needs, you're opting for a strategy that spans the breadth of digital advertising opportunities. We're not just managing campaigns but building a comprehensive paid marketing ecosystem that propels your brand to new heights, powered by innovation, partnership, and a relentless drive for excellence. Let’s navigate the complexities of digital advertising together, transforming your aspirations into tangible, measurable success.