Five Epic Digital Marketing Stats from September

There’s nothing quite like a fresh round-up of facts and figures to celebrate the close of another interesting month in digital marketing. From British TV super-hits to blowing cash on the back-to-school rush, here’s a quick overview of just a few interesting findings from the world of digital marketing:The Great British Bake Off Is A Twitter PhenomenonFrom a stereotypical perspective, it isn’t the kind of show you necessarily associate with tech-heads. Nevertheless, on the week that saw the new series of The Great British Bake Off premier, the very first show generated no less than 42 tweets every single second. From beginning to end, more than 150,000 tweets were generated by both the content of the show and its all-star cast.Since going digital, The Independent has seen audience growth of 50%As far as traditionalists are concerned, it’ll be a cold day in hell before real newspapers bite the dust. In reality however, those behind some of the biggest newspapers in Britain are finding their futures firmly in digital. When The Independent made the announcement that it was going all-digital, there was quite a heated backlash to say the least. As far as those on the business end of the deal are concerned however, a 50% year-on-year increase in audience numbers is nothing short of spectacular. Compare to the same time last year, a further 6,646,000 readers had been added to the online paper’s tally.All-Time High Online Customer Retention RecordedAccording to the results of a separate study carried out by IMRG and Capgemini, customer retention has reached an all-time high of 36.4%. This would seem to suggest that web retailers have begun focusing more effort than ever before on hanging onto existing customers than trying to secure new business. In addition, the fact that the average price per item sold online also fell nearly 10% compared to the same period last year probably didn’t harm matters, either.Olympic Ads from Rio Were Shared on an Unprecedented LevelIf you want a lesson in how to create a share-worthy ad, you really only have to look at the ads churned out by the big guys during the Olympics in Rio. In fact, around half of the most shared Olympic ads in the history of the games came from the summer events in Rio. P&G, Under Armour, Nike and Channel 4 scored massive hits with millions of shares and spectacular global exposure. Check out Channel 4’s ‘We’re the Superhumans’ for a prime example.VR and AR See Online Popularity Spike Of 548%Last but not least, if you wondered exactly how much interest there was in augmented reality and virtual reality right now, the answer is quite simply…a lot. According to the latest round of information released by Adobe, mentions of VR and AR devices online have spiked an astonishing 548% over the past year and a half. And given the fact that the technology really is only just getting off the ground right now, it’s likely to be a spectacular future for the HTC Vive, PlayStation VR, Oculus Rift and so on.