Insights

Thinking out loud.

Soar into Pivotal's captivating events and insightful discussions, led by prominent figures in digital marketing, literature, sports, the arts, and entrepreneurship. We ignite creativity and broaden perspective.

In our studios, we gather, curate, and surface insights exclusive to our clients, team members and partners designed to stretch cultural boundaries and spark inspiration.

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1998: Google First Incorporated - Pivotal Moments

A leader in the digital and technological fields, Google is one of the wealthiest companies in the world and an innovator and leader for the rest of us. With an admirable mission statement (“Don’t be evil”) and a billion users, Google's story is one that we can learn from even today, well after the company’s 20th anniversary.

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1976: The Birth of Apple - Pivotal Moments

With founders who are now household names and technology that continues to grow and push the market, it’s no wonder that in 2018, Apple made history. They became the world’s first publicly traded company to achieve a market capitalisation of $1 trillion.

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1981: Adam Osborne Invents the Laptop - Pivotal Moments

It wasn’t until March 1980 that Osborne approached engineer Lee Felsenstein with his idea. Like Steve Jobs, Felsenstein was a member of the HomeBrew Computer Club and an ex-Intel engineer. Osborne proposed that a company create affordable, portable computers with installed software. And he wanted Felsenstein to develop the hardware.

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1982: Boston Computer Exchange - Pivotal Moments

Online shopping, or e-commerce, is precisely what it sounds like—buying and selling services via the Internet. You might have looked at the title of this post and thought, wait - we didn’t have the internet in 1982. That's true, but it doesn’t mean e-commerce wasn’t possible.

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1998: The Birth of PayPal - Pivotal Moments

Before PayPal's creation, early retail sites had no choice but to accept payments in cheque form or through money orders. The genius of Levchin and Thiel’s idea is partly due to its innovativeness and partly to the fact that no other company has noticed the gap in the market for an online payment system.

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