Success Story
Cutter & Squidge
Celebrated for its exceptional bakery offerings, it embarked on a journey to refine its online customer experience, recognising the need to match its digital functionalities with the high standards set by its physical products. Central to this endeavour was the optimisation of their e-commerce platform, particularly the date picker feature, which plays a pivotal role in the customer's journey by allowing for the selection of delivery dates based on manufacturing availability. As the brand approached its peak sales periods, the reliable performance of this feature was identified as critical to operational efficiency and customer satisfaction, highlighting the need for a robust solution to address its limitations under high demand.
Piece of cake.
100% Peak Traffic Uptime
11th Hour Rescue
Improved Customer Service
“Fixing our datepicker was a crucial step for us. Before, it struggled under heavy traffic, impacting our workflow and customer experience. Thanks to some smart updates and fixes, we've seen no more issues, even during our busiest times. It's been a relief for both our team and our customers, making our process smoother and more reliable. A huge shoutout to the team for their hard work and dedication. This improvement has really helped us deliver on our promise of quality and service.”
— Annabel Lui, Cutter & Squidge
The Opportunity
The date picker system, essential for scheduling deliveries around Cutter & Squidge's meticulously planned manufacturing cycles, began to show signs of strain. Under peak traffic conditions, it struggled with accurately tagging orders in the Shopify admin, and in some instances, it completely failed, causing disruptions in order processing and impacting customer trust. This issue threatened the seamless shopping experience Cutter & Squidge was committed to providing and posed a significant risk to sales performance during their busiest seasons, making it imperative to find an effective and immediate resolution.
The Solution
In response to this challenge, the date picker system was comprehensively upgraded. This involved transitioning to a unified admin interface, updating dependencies to improve compatibility and performance, rectifying existing bugs that hindered functionality, and enhancing the underlying database infrastructure with an upgrade to MongoDB. These technical enhancements were meticulously planned and executed to ensure the date picker could withstand increased traffic pressures without compromising performance or accuracy, thereby safeguarding the integrity of the order management process.
The Results
The overhaul of the date picker system marked a turning point for Cutter & Squidge, eliminating downtime issues and restoring confidence in their e-commerce operations. The improvements led to flawless performance during the brand's peak period last year, showcasing remarkable reliability even under the heaviest loads. As Cutter & Squidge approaches the Easter season, traditionally one of their busiest times, there is a renewed sense of confidence in their digital infrastructure’s ability to handle surges in customer activity. This technical triumph has not only bolstered operational resilience. Still, it has also reinforced Cutter & Squidge's commitment to delivering an unparalleled online shopping experience, setting a new benchmark for ecommerce excellence in the bakery industry.