Success Story
Thomas Ridley
Thomas Ridley is at the forefront of the food service industry, offering a comprehensive suite of products that cater to a wide and diverse customer base, including local pubs and large educational institutions. Their commitment to delivering an unparalleled range of food service solutions is supported by a robust enterprise e-commerce platform complemented by dynamic online marketing and sophisticated website analytics. Despite these strengths, Thomas Ridley faced the challenge of adapting their digital strategy to accommodate the rapid growth of their logistics and the varying needs of their extensive clientele.
Food Forethought.
+26% Sales Increase
+43% Engagement Uplift
+62% Website Perfomance
“Right from the start, working with the team has been a real eye-opener. They got what we needed and jumped right in, helping us sort our online world and get set for growth. It's been hands-on, practical stuff that's made a big difference. We've seen our processes smooth out and our online game step up. It’s clear they're as invested in our success as we are.”
— Darren Osborn, Thomas Ridley
The Opportunity
As the demand for Thomas Ridley’s services grew, so did the strain on their ecommerce system, particularly during periods of high traffic. The company grappled with providing up-to-the-minute stock levels and detailed product information, including ingredients and allergens, which are crucial for their customers' planning and compliance needs. Additionally, there was a pressing need for a more customised shopping experience, including bespoke account-based pricing and an efficient 'Click and Collect' service, to meet the specific requirements of different customer segments.
The Solution
To tackle these challenges, we guided Thomas Ridley towards comprehensively enhancing its e-commerce capabilities. Key to this initiative was integrating their website with ChannelAdvisor, an Omnichannel provider, ensuring real-time synchronisation of inventory and the dissemination of very detailed product data. The development of a ‘Click and Collect’ service streamlined the purchase process, enabling customers to order and collect with unprecedented ease. Furthermore, the introduction of bespoke account-based pricing allowed for a personalised browsing experience, catering to the unique needs of each customer segment, from individual businesses to national contracts.
The Results
The strategic enhancements to Thomas Ridley’s ecommerce platform have yielded remarkable results. Business customers now enjoy a seamless and informative online shopping experience, with immediate access to essential product information and stock levels. The 'Click and Collect' service has significantly improved convenience, reducing wait times and enhancing customer satisfaction. The implementation of account-based pricing has personalised the shopping experience for their many customer groups, fostering loyalty and repeat business. Through these initiatives, we’ve helped Thomas Ridley not only address the immediate challenges but also to position itself for sustained growth and success in the digital age, demonstrating a commitment to innovation and customer service excellence.