Success Story
Euronics
At Euronics, a leading retailer in consumer electronics, the pursuit of excellence in the online shopping experience is relentless. Understanding the evolving digital commerce landscape, Euronics partnered with our agency to identify opportunities for enhancing customer engagement and driving sales. Leveraging our expertise in Conversion Rate Optimisation (CRO), we embarked on a data-driven journey, conducting numerous monthly tests to pinpoint strategies that resonate with Euronics' audience. Among these, optimising the minicart feature stood out as a promising area for improvement.
Eureka.
+18% Conversion Rate
+30% Transactions Growth
+33% Revenue
“With Pivotal's help, we can make quick and efficient changes to our website and test different website designs that help improve the customer journey. The team at Pivotal is always proactive, coming up with new ideas and developing solutions. Working closely with them is making a big difference to our website, not just the increased sales but the speed at which we can improve things for our customers and prospects. Big thank you to James and the rest of the team in Norwich!”
— Woody Hennekam, Euronics
The Opportunity
Our analysis revealed a pivotal moment in the customer journey: shoppers frequently added items to their mini cart but hesitated to complete the purchase. This observation suggested a gap in the transactional funnel, where potential sales were lost due to uncertainties about product delivery times. The lack of immediate, transparent delivery information was identified as a critical barrier preventing shoppers from progressing to checkout. Recognising this, we hypothesised that clearer communication regarding delivery dates within the mini cart could significantly influence purchase intent.
The Solution
We implemented a strategic update to the Euronics website to test our hypothesis, introducing a delivery date display for each product within the user's mini cart. This feature was designed to provide customers with upfront, specific information about when they could expect their products, thereby reducing uncertainty and building confidence at a critical decision-making point. Utilising specialized tools to measure the impact of this change, we monitored key metrics closely, aiming to validate our approach through tangible improvements in user behaviour and sales performance.
The Results
Introducing individual product delivery dates in the mini cart yielded outstanding results, validating our hypothesis and demonstrating the power of informed data-driven CRO strategies. The conversion rate saw a significant increase of +18.14%, transactions grew by +29.8%, and the average order value (AOV) rose by +2.5%, leading to an overall revenue boost of +33.15%. This enhancement generated an additional £156,130.44 in revenue with only 50% of the tests and projected an impressive estimated annual revenue increase of £1,649,514.23. This case study is a testament to our philosophy of 'win or learn,' highlighting the success of our collaborative, analytical approach to CRO and the substantial growth it can drive for our clients.