Success Story
Choc on Choc
Choc on Choc, a leader in crafting exquisite, handcrafted chocolates, was poised to elevate its holiday season success to unprecedented levels. Known for their innovation and quality, they aimed to leverage the bustling holiday season, traditionally a high sales period, to set new revenue and online engagement records. With a reputation for excellence and a loyal customer base, the challenge was to meet and exceed already high expectations by harnessing the power of Google Ads to enhance their market presence and drive substantial sales growth.
Sweet. Success.
+124% Revenue
+125% Conversions
+14% Conversion Rate
“Working together on our recent campaign really showed us what we could achieve with the right support. Our sales and customer engagement have never been better, and it's clear from the numbers - we've seen a significant uptick across the board. The approach was straightforward and focused, exactly what we needed to make the most of a busy season. What stood out to me was the team's effort to understand our brand and goals, making the whole process feel tailored and personal. It was refreshing to see our ideas come to life and actually work in the market. A big thanks to everyone involved for their hard work and dedication. It's been a great experience seeing our brand grow like this.”
— Flo Broughton, Choc on Choc
The Opportunity
Despite their strong market position, Choc on Choc faced the challenge of significantly boosting their Google Ads performance to achieve a marked increase in revenue, conversion rates, and overall conversions. The task was to stand out in a competitive holiday market, maximizing ad spend efficiency while captivating and converting a higher volume of potential customers. Achieving this required a sophisticated, data-driven advertising strategy that could navigate the crowded digital landscape and pinpoint opportunities for impactful engagement and sales.
The Solution
Our agency crafted strategic Google Ads campaigns, focusing on optimizing shopping ads and implementing product-specific segmentation to target consumers more effectively. By analysing extensive performance data and leveraging insights into consumer behaviour, we refined Choc on Choc's ad placements, ensuring visibility to the most relevant audiences at the correct times. Strategic budgeting played a crucial role, directing resources towards the most profitable channels and ad formats, thereby maximizing return on investment and fostering sustainable growth.
The Results
The results were remarkable, marking the campaign as Choc on Choc's most successful Google Ads endeavour to date. We observed a 124% increase in revenue compared to the previous year, alongside a 14% uplift in conversion rates and a 125% surge in overall conversions. These metrics not only demonstrated the campaign's profound impact on sales performance but also underscored the efficiency and profitability of the revamped advertising strategy. Choc on Choc's holiday season success was a testament to their exceptional products and the targeted, data-driven approach that amplified their digital presence, setting new standards for future campaigns.