Success Story
Simply Sound and Lighting
Simply Sound & Lighting, an audio and lighting retail leader, sought to enhance its online retail experience and sales performance. Faced with the limitations of their existing Magento platform, they aimed for a more seamless, efficient, and user-friendly online presence. As digital commerce continues to evolve, Simply Sound & Lighting recognised the need to adapt and innovate, aiming to provide customers with a unified shopping experience that matches the quality of their products and services.
Lighting the way.
+180% Revenue
+50% Faster Load Times
+40% Conversion Uplift
“Moving our site to Shopify with Pivotal’s help has been the best move for Simply Sound & Lighting. The new platform is more user-friendly, and the checkout process is straightforward. Adding finance options has opened up more possibilities for our customers, contributing to an uptick in sales. The targeted digital marketing has effectively increased our visibility, bringing in new and returning customers. A big thank you to the team for their hard work and dedication. They've been instrumental in enhancing our online presence and boosting our sales. Looking forward to continuing this partnership.”
— Simeon Playford, Simply Sound & Lighting
The Opportunity
The primary challenge was the Magento platform's increasing costs and inability to meet the growing demands of Simply Sound & Lighting's business and its customers. The website experienced high bounce rates, indicating that users were not engaging with the content as hoped, and conversion rates were lower than desired. Additionally, the lack of flexible payment options limited potential sales growth, and the company sought to capitalise on digital marketing channels to drive traffic and sales but found their efforts hampered by the platform's constraints.
The Solution
Our agency undertook the task of re-platforming Simply Sound & Lighting from Magento to Shopify, a move designed to streamline operations and enhance the customer experience. This transition allowed for the integration of advanced features, including optimised paid marketing strategies across Google Ads and Meta and sophisticated email marketing campaigns. We focused on creating a cohesive and engaging online environment that encouraged browsing and increased conversions. Implementing finance options was a key strategy, offering customers the flexibility to make purchases in a way that suited them best, thereby increasing the order volume and average basket size.
The Results
The migration to Shopify marked a significant turning point for Simply Sound & Lighting. Post-launch, the website saw a dramatic decrease in bounce rates and a substantial increase in customer engagement and conversion rates. The integration of flexible finance options led to a noticeable increase in average basket sizes, reflecting customers' appreciation for the added payment flexibility. Through targeted paid marketing and email campaigns, we've driven significant traffic to the site, resulting in impressive sales performance and establishing Simply Sound & Lighting as a forward-thinking leader in its industry. This comprehensive digital transformation has not only elevated the brand's online presence but also set a new benchmark for success in the competitive world of online retail.