Success Story
Lisa Angel
In the heart of Norwich, Lisa Angel has flourished as a purveyor of bespoke jewellery, accessories, and homeware, each piece meticulously crafted with personal touches that resonate deeply with its recipients. Since 2004, their dedication to creating items that embody personal significance and connection has been unwavering. Recognising the evolving digital landscape, Lisa Angel joined Pivotal, embarking on a strategic journey to refine their e-commerce experience, aiming to amplify customer engagement and elevate their online presence through targeted Conversion Rate Optimisation (CRO) efforts.
Angel Numbers.
+6% Engagement
+6% Conversions
+13% Revenue
The Opportunity
Partnering with Lisa Angel revealed a prime opportunity within their mobile site's user interface. Despite the site's user-friendly nature and impressive loading speeds, our initial data analysis highlighted a potential friction point: the cluttered header. This design element was identified as a barrier to seamless navigation, possibly detracting from the overall user experience and impacting conversion rates. Addressing this issue presented a chance not only to enhance user engagement but also to refine the shopping journey on mobile devices, ensuring that visitors could navigate the site more efficiently and with greater ease.
The Solution
Our team devised and implemented a streamlined redesign of the mobile site's header in response to this opportunity. This involved strategically relocating the hamburger menu to the left side, centring the logo on reinforcing brand recognition and moving the account icon beneath the navigation bar to declutter the interface. This redesign aimed to simplify the header's appearance, making it more intuitive and less distracting for users. By focusing on creating a cleaner, more concise header, we intended to remove unnecessary distractions, thereby improving the user journey and making important site features more accessible.
The Results
The implementation of a more streamlined mobile site header yielded significant positive outcomes. Repositioning the hamburger menu led to a 6% increase in its interactions, indicating improved usability. Additionally, there was a 3% rise in visits to the cart page, suggesting that users found it easier to proceed to checkout, culminating in a 5.9% increase in conversion rates. Moreover, the Revenue Per User saw a notable increase of 13.2%, evidencing the successful enhancement of trust and product discoverability. These achievements demonstrated the effectiveness of the targeted improvements and projected a considerable annual revenue uplift of six figures, affirming the strategic value of our data-driven optimisation efforts.