Success Story
Booths
Booths, a cherished name in the UK's retail sector, has stood as a hallmark of quality, tradition, and community since its inception in 1847. Renowned for its focus on quality food and drink, Booths has cultivated a loyal customer base across North England. With a rich heritage and commitment to exceptional customer service, Booths recognised the necessity of retaining a specialist e-commerce development agency. Pivotal began a continuous development strategy to meet the needs of its valued customers and maintain its competitive edge in the supermarket industry.
A fresh start.
Migration to Community
Click & Collect
Seasonality Ready
“Teaming up with Pivotal for our web projects was great. Their team not only brought top-notch skills but also made the whole journey smooth and enjoyable. Their commitment shone through, making every step feel like a collaboration.”
— Kerry Dewhirst, Booths
The Opportunity
Despite Booth's strong market presence and loyal customer base, its digital platform faced scalability and flexibility challenges. The use of Magento Enterprise was becoming cost-prohibitive, and the Click and Collect service was in dire need of refinement to cater to the elevated expectations of today's consumers. These issues were particularly pressing as the holiday season approached, a critical period for retail sales and customer satisfaction. Booths needed a solution that would enhance operational efficiency and deliver a seamless and enjoyable online shopping experience to their customers.
The Solution
Our team embarked on a strategic overhaul of Booths' ecommerce ecosystem, migrating their digital platform from Magento Enterprise to the more cost-effective Magento Community Edition. This transition was meticulously planned to ensure no disruption to Booths' service, even as we enhanced the platform's scalability and flexibility. In parallel, we focused on redefining the Click and Collect journey, streamlining the process to make it more intuitive and user-friendly. The development was fast-tracked to go live ahead of the crucial holiday season, ensuring Booths could leverage the improved system when it mattered most.
The Results
The migration to Magento Community Edition marked a significant turning point for Booths. The transition not only resulted in substantial annual savings but also brought about a noticeable improvement in their online service quality. The optimised Click and Collect journey received accolades from customers for its efficiency and ease, contributing to increased online sales and positive customer feedback. This project demonstrated Booth's commitment to innovation and customer satisfaction, ensuring they remain at the forefront of the retail industry. Thanks to this digital transformation, Booths is well-positioned for future growth, ready to meet the demands of the ever-evolving retail landscape.