Success Story
RuffleButts
RuffleButts, a shining star in kids' fashion, took a big step to boost its online game, aiming to match the high quality of its clothes with its website's experience. Born in 2007 with a fresh take on classic kidswear, RuffleButts quickly made a name for itself. But as it grew popular worldwide, it hit a snag. Despite its success and global fanbase, the brand's digital side wasn't keeping up with the high standards set by its products and services. Realising this opportunity, the team decided fine-tuning and upgrading their e-commerce store to reflect the brand's commitment to quality and customer delight was crucial.
Child’s play.
33% Win Rate
+200% Engagement Boost
8 Winning Tests
“Seeing our digital transformation unfold at RuffleButts, with Pivotal's expertise, has been nothing short of inspiring. Their team understood our mission deeply, helping us make our online space a true extension of our brand's warmth. It's not just about the clothes; it's about the memories and moments they create. Thanks to Pivotal, our website now reflects this beautifully. I'm excited for what's ahead and grateful for the impact we've made together.”
— Jefferson Haddox, RuffleButts
The Opportunity
The core issue was that the online experience didn’t fully capture the personal touch and quality of RuffleButts products. The website needed to showcase its extensive product line engagingly and offer a seamless shopping experience to meet the needs of a diverse, worldwide customer base. The goal was to make the digital shopping experience as rewarding and straightforward as picking out RuffleButts apparel in person.
The Solution
RuffleButts took on a significant digital upgrade. The initiative focused on enhancing the website's usability and design to make it more attractive and user-friendly. High-quality images and interactive elements were introduced to convey better the brand's story and the joy of wearing RuffleButts clothing. On the technical side, new analytics tools were adopted to gain insights into customer preferences, aiming to provide personalised experiences and improve operational efficiency.
The Results
The overhaul of RuffleButts’ digital platform was a breakthrough. Not only did the website become more visually appealing and easier to navigate, but it also saw an uptick in customer engagement, conversions, and loyalty. This digital improvement strengthened the connection between RuffleButts and its customers, reinforcing the brand’s commitment to quality and service. The success highlighted the importance of ensuring the online experience aligns with the brand’s values, setting a benchmark in the children's apparel sector.